Tom Brady’s Legendary GOAT Collection Auctioned at Sotheby’s: A Horological Masterclass

Tom Brady’s Legendary GOAT Collection Auctioned at Sotheby’s: A Horological Masterclass

The world of sports and luxury collided in spectacular fashion recently as Tom Brady, the greatest quarterback of all time (GOAT), auctioned off his iconic “GOAT Collection” at Sotheby’s. This star-studded event showcased an extraordinary lineup of watches and memorabilia, leaving collectors and fans in awe.

At WristsAndWatches, we live for moments like these. If you’re as fascinated as we are, you’ll love our coverage—and don’t forget to check out our Christmas Sale for your own slice of horological history!

A Closer Look at the GOAT Collection 
Tom Brady’s GOAT Collection isn’t just a testament to his accomplishments on the football field but also a peek into the refined taste of a champion. The auction included legendary timepieces that represent the pinnacle of craftsmanship, history, and exclusivity.

Here are some of the highlights that stole the show:

1. Richard Mille RM35-03 FQ “Baby Nadal” 

A marvel of contemporary engineering, the RM35-03 is lightweight, robust, and built for athletes. It was designed with tennis great Rafael Nadal in mind, and Brady’s ownership makes this piece even more exceptional.

2. Audemars Piguet Royal Oak Offshore Pink Gold Chronograph 

This automatic chronograph in pink gold dazzles with its bold presence and technical brilliance. It perfectly represents Brady’s larger-than-life persona.

3. Patek Philippe TBXII Grand Complication Pocket Watch (1917) 

Few pieces can rival the elegance and historical significance of this Tiffany & Co. stamped pocket watch. Featuring moon phases and a perpetual calendar, this 1917 masterpiece is a collector’s dream.

4. Rolex Reference 6265 Daytona Yellow Gold Chronograph 

A symbol of power and prestige, this vintage Daytona is a grail watch for enthusiasts. Its striking yellow gold construction makes it stand out in any collection.

5. Rolex Reference 6241 “Paul Newman” Daytona “John Player Special” 
This yellow gold chronograph is affectionately nicknamed the “John Player Special” due to its striking black dial and yellow subdials. It is a legendary piece in the world of vintage Rolex watches.
6. Patek Philippe Reference 3970 “First Series” 

This yellow gold perpetual calendar chronograph wristwatch with moon phases is the second-ever produced example of its kind. Serial number 875’001 makes this a milestone in Patek Philippe’s illustrious history.

7. Audemars Piguet Royal Oak ‘The Roast’ 


The crown jewel of the auction was the unique Audemars Piguet Royal Oak ‘The Roast.’ A flying tourbillon in white gold and diamonds, it features the name “TOM BRADY” replacing the hour markers—a personalized touch that sets this piece apart as a true one-of-one.

Beyond the Watches
While these timepieces drew massive attention, Brady’s auction included more than just watches. Autographed NFL jerseys, footballs, and other memorabilia connected to his storied career added a personal touch to the event, making it a treasure trove for fans.

WristsAndWatches Exclusive Coverage
At WristsAndWatches, we’ve captured the essence of this remarkable auction in a video available on all our social media platforms. From close-up shots of these masterpieces to expert commentary, you’ll feel like you were right there in the auction room.

A Timely Christmas Treat 
Feeling inspired to build your own collection? Explore our Christmas Sale, live now on our website, for exceptional deals on iconic watches. Whether you’re a seasoned collector or just getting started, this is the perfect time to find a piece that speaks to you.

In Tom Brady’s words, "Why not make the impossible, possible?" Take a page from his book and find your next masterpiece today.

By John Cullen, CEO of WristsAndWatches

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